一分鐘即可買到車! 特斯拉拋「撤店」震 - 特斯拉
By Erin
at 2019-03-06T08:41
at 2019-03-06T08:41
Table of Contents
原文連結:
https://news.tvbs.com.tw/world/1093471
原文內容:
一分鐘即可買到車! 特斯拉拋「撤店」震撼彈
記者 彭惠筠 報導 2019/03/05 19:24
特斯拉宣布大幅降價,部分車款甚至對半砍價,造成市場震撼。特斯拉又拋出震撼彈,未
來實體店面將陸續關閉,轉為網路銷售,目標是讓消費者一分鐘,就可以買一台特斯拉。
台灣實體店面有沒有可能因此撤出?台灣方面說,還沒有收到總部訊息。
才剛宣布大幅降價的特斯拉,又拋出震撼宣言,Tesla將逐漸轉為網路銷售,陸續關閉實
體店面,他們的想法是,讓大家用手機,短短一分鐘,就可以買一台特斯拉。
試車顧客:「看起來很划算啊,就不需要銷售員了,試車也是體驗的一部分啊,你可以感
受真正坐在車上的感覺,而不是只能在螢幕上看。」
不過轉為網路販售,消費者就不能試車,也沒有銷售員在旁介紹細節了。
試車顧客:「如果要在一輛車上,花這麼多錢,我想要先確保,若是我去購物或採買雜貨
,東西都能裝得進去。」
對有類似疑慮的消費者,特斯拉提出的對策是車主在收到車子的一週內,或是哩程在1000
英里,相當於1609公里內都接受退貨或是全額退費,只是這樣的轉變,市場反應並不好。
旁白:「這個消息讓特斯拉股價大跌,下跌了將近8%,這也是特斯拉今年遭遇最慘的賣壓
。」
投資人擔心特斯拉獲利衰退,看衰股價,特斯拉則解釋說是為了減少開銷,可以把車價壓
更低,平均來說,每輛車售價降幅可達約6%,這樣的銷售策略也都和新車Model3有關
Model3終於開賣,定價壓在3萬5美元,約台幣107萬,而且Model3的車主有78%都是在網路
上下單的,這也讓Tesla對全面走網路販售有信心,但消費者能不能接受,還很難說。
心得/說明:(30字以上)
變網路購物車子宅配到你家XD
給你7天/1000英哩鑑賞期,到時候會不會有人買來試一下就退車
沒有實體店面的話就真的只能鍵盤抗議了
--
Tags:
特斯拉
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